Founded in 2020 by Jason Papp and Kelcie Gene, THE GOODS began with a simple conviction: the stories behind brands are as consequential as the products themselves. In a world where marketing is inseparable from culture, commerce, and lifestyle, we look beyond headlines to examine the deeper strategies at work.
We don’t break news; we deconstruct it. Our community of 53,000 senior marketers reads our newsletters weekly for clarity in a time of noise.
Unlike traditional trade publications, we ask not only what happened but why it matters. We look at campaigns, retail formats, and strategies as early signals of broader cultural and economic change.
And in our “Out of Office” section, we extend this lens into lifestyle, travel, technology, design, because the way leaders live is inseparable from the way they lead.
Our mission is to be a trusted resource for those who recognise that marketing is no longer a narrow discipline. It is a barometer of consumer confidence, social aspiration, and technological possibility. That perspective requires independence, which is why we maintain full editorial control.
As Sir Martin Sorrell once remarked: “Adweek and Campaign are protectors of the establishment. But you — you’ve got the goods.”
We take that as both endorsement and challenge: to remain independent, to ask difficult questions, and to provide the vantage point that helps senior brand leaders navigate not just the next quarter, but the decade ahead.
We maintain 100% oversight on the editorial direction of THE GOODS which means everything you read on our platform is comprehensive, transparent, unbiased and well-informed.
This independence allows us to maintain a clear, unbiased editorial voice that you can trust. Our work in brand strategy both brands and creative shops for over 14 years inspired us to launch this media platform and share vivid 360-perspectives of the brilliant minds, behind the best in brand marketing.
And it's an absolute pleasure to have you with us.
Follow THE GOODS on LinkedIn. Or connect with Jason and Kelcie.
