About THE GOODS

THE GOODS is a global marketing and lifestyle media brand founded in 2020 by Jason Papp and Kelcie Gene.
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At THE GOODS, we don’t break marketing news—we deconstruct it. Curated for marketing leaders who crave more than headlines. We dive deep into brand insights, offer high-level strategy, and explore luxury lifestyle trends, both in and out of office.

Our Values

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Unlike traditional marketing publications, we don’t just track and report on trends—we explore the real-world impact of every strategy and campaign we cover. And with our “Out of Office” lifestyle section, we bridge work and leisure, offering a curated mix of travel, tech, and refined essentials for modern marketers.

Rory Sutherland and James Hoffmann pose for a photo for THE GOODS Magazine

Our Mission

We strive to be the ultimate resource for anyone looking to stay ahead in brand marketing.
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‍THE GOODS delivers nuanced analysis and bold perspectives that help senior brand leaders and agencies make informed decisions. From dissecting breakthrough campaigns to unpacking brand strategies, we’re here to give you insights that inspire action. Our latest addition, KIN, brings this same discerning lens to luxury weddings, curated for engaged executives looking for timeless inspiration.
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"Adweek and Campaign Magazine are
protectors of the establishment.
But you - you've got the goods."
Sir Martin Sorrell
Executive Chairman of S4 Capital

Founders

Founded in 2020, THE GOODS is leading publisher of deep, global brand marketing insight news and analysis for the marketing and media industries. THE GOODS is an independent media platform (first in PDF format, then in print now solely online) established by us, Jason and Kelcie Papp, both journalists published in The Times UK, Mail On Sunday, The Lane, and Total Guitar.

We maintain 100% oversight on the editorial direction of THE GOODS which means everything you read on our platform is comprehensive, transparent, unbiased and well-informed. This independence allows us to maintain a clear, unbiased editorial voice that you can trust. Our work in brand strategy both brands and creative shops for over 14 years inspired us to launch this media platform and share vivid 360-perspectives of the brilliant minds, behind the best in brand marketing.

And it's an absolute pleasure to have you with us.

Stay in the Know

Trusted By Senior Brand Leaders Around the World

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