Brand marketing analysis plus all things out of office.

Deconstructing Brand Marketing and Its Real World Impact Since 2020.

Providing actionable insights, analysis and brand strategy inspiration for thousands of brand leaders and their agency partners.

"Adweek and Campaign Magazine are
protectors of the establishment.
But you - you've got the goods."
Sir Martin Sorrell
Executive Chairman of S4 Capital

About THE GOODS

Founded in 2020, THE GOODS has quickly become a leading authority in brand marketing analysis.

THE GOODS is an independent media platform establish in 2020 by us, Jason and Kelcie Papp, both journalists published in The Times UK, Mail On Sunday, The Lane, and Total Guitar. We maintain 100% oversight on the editorial direction of THE GOODS which means everything you read on our platform is comprehensive, transparent, unbiased and well-informed.

Our work in brand marketing for both brands and creative shops for over 14 years inspired us to launch this media platform and share vivid 360-perspectives of the brilliant minds, behind the best in brand marketing.

And it's an absolute pleasure to have you with us.

‍

Trusted By Senior Brand Leaders Around the World

Facebook - Elements Webflow Library - BRIX TemplatesGoogle logo for the C-suite readership of THE GOODS.YouTube logo for the C-suite readership of THE GOODS.Oatly logo for the C-suite readership of THE GOODS.Adidas logo for the C-suite readership of THE GOODS.Bayer logo for the C-suite readership of THE GOODS.DIAGEO logo for the C-suite readership of THE GOODS.Reckitt logo for the C-suite readership of THE GOODS.Berghaus logo for the C-suite readership of THE GOODS.Pinterest logo for the C-suite readership of THE GOODS.Webflow - Elements Webflow Library - BRIX TemplatesOatly logo for the C-suite readership of THE GOODS.
Oatly logo for the C-suite readership of THE GOODS.Facebook - Elements Webflow Library - BRIX TemplatesGoogle logo for the C-suite readership of THE GOODS.Samsung logo for the C-suite readership of THE GOODS.MINI logo for the C-suite readership of THE GOODS.ESPN logo for the C-suite readership of THE GOODS.The New York Times executives read THE GOODS.Google logo for the C-suite readership of THE GOODS.YouTube logo for the C-suite readership of THE GOODS.Pinterest logo for the C-suite readership of THE GOODS.Webflow - Elements Webflow Library - BRIX Templates