Creative

CREATIVE

The Global Review: Best advertising campaigns of April 2026

April’s strongest campaigns moved beyond awareness into utility...

CREATIVE

The Global Review: Best advertising campaigns of March 2026

Here’s what we think stood out creatively across the globe in March...

CREATIVE

Meet the Experts - Inside the Split Second at the Shelf with Fernando Arendar

Fernando Arendar of Nitid Studio explains how perception and packaging work.

CREATIVE

The Ritual of Retail: Ocado with Carol Feeley, Head of Creative

Ocado Head of Creative Carol Feeley on challenger brands in grocery

CREATIVE

Gap teams up with Young Miko for ‘WASSUP’ music video campaign

Gap taps Puerto Rican artist Young Miko and ‘Wassup’ in spring campaign.

CREATIVE

The Global Review: Best advertising campaigns of February 2026

Top global advertising campaigns in February 2026, decoded for brand leaders.

CREATIVE

An Aesthetic Study: Burberry's 'Postcards from London'. A return to earnestness

Earnest, place-first Burberry lowers cognitive load, and lands deeper.

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Warburtons 150 years in the baking campaign, told from Bolton by Morgan Freeman

Morgan Freeman narrates Warburtons’ 150-years in the baking story.

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The Ritual of Retail: Miele’s Wigmore St. Experience Centre with Turlough McKenna, Head of D2C

Inside Miele’s new Wigmore Street Experience Centre with Head of D2C, McKenna.

CREATIVE

The Ritual of Retail: Inside Louis Vuitton’s Milan Flagship at No. 2 Montenapoleone

Louis Vuitton’s Milan flagship at No. 2 Montenapoleone at Milan Design 2025

CREATIVE

Why BBH launches first visual identity refresh in forty-four years

Bartle Bogle Hegarty (BBH) has refreshed its visual identity after 46 years.

CREATIVE

The best 2026 Super Bowl LX commercials

The best 2026 Super Bowl commercials, early releases, teasers and analysis.

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Trails Will Blaze: BBC Creative’s stop-motion campaign for Milano Cortina 2026 Winter Olympics

BBC Creative’s stop-motion campaign Trails Will Blaze for Milano Cortina 2026.

CREATIVE

Prada’s Image of an Image campaign, with Hunter Schafer, Nicholas Hoult and Carey Mulligan

Hunter Schafer, Nicholas Hoult, Carey Mulligan star in Prada’s SS26 campaign.

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Lamborghini’s Driven by Dreams marks Dentsu Creative Italy’s debut

Lamborghini Driven by Dreams by Dentsu Creative Italy.

CREATIVE

Demna’s farewell Balenciaga x PUMA drop: What's next for Gucci?

Demna’s Balenciaga x PUMA drop marks end of tracksuit at Paris Fashion Week.

CREATIVE

Behind McDonald’s Big Arch burger campaign by Leo Burnett UK

Leo Burnett UK x McDonald’s UK launches Big Arch burger with multi-channel ads

CREATIVE

Adidas Originals Superstar campaign: Samuel L. Jackson and Missy Elliott cement iconic status

Samuel L. Jackson, Adidas Originals Superstar's campaign with Missy Elliott.

CREATIVE

GANNI x New Balance 1906L Sneaker-loafer, explained

GANNI x New Balance’s 1906L hybrid leads the 2025 fashion-sport trend.

CREATIVE

Audi Car Couture by BBH for London Fashion Week

Audi unveils ‘Car Couture’ DOOH at London Fashion Week.

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Why Gordon Ramsay is fronting Burger King’s new wagyu burger campaign

Burger King has launched a £11 Wagyu burger with Gordon Ramsay. The BBH ad.

CREATIVE

Why Just Eat chose Craig David for its first UK-specific campaign

Craig David becomes Just Eat’s first British ambassador, fronting the new ad.

CREATIVE

Wash Life Balance: Electrolux spins Swedish humour into laundry

Electrolux launches global Wash Life Balance campaign with Publicis London.

CREATIVE

Al Pacino and Robert De Niro front Moncler’s ‘Warmer Together’ campaign

Moncler’s 'Warmer Together' stars Al Pacino and Robert De Niro, shot by Platon

CREATIVE

THE GOODS Guide: What to Wear to Cannes Lions Festival of Creativity

What to Wear to Cannes Lions Festival of Creativity

CREATIVE

Can VCCP ‘Bake Strength’ into Hovis’ Market Share?

VCCP debut Hovis “Strength baked in”. The first creative by VCCP agency.

CREATIVE

BBH Campaign for Audi A6 Avant e-tron Sunroof: Light, as you like it

BBH’s ad Campaign for Audi A6 Avant e-tron: How to marketing electric luxury.

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PG Tips: At Home with Monkey and Emily Atack — He’s Back, and This Time It’s Business Critical

PG Tips revives Monkey. He's Married To Emily Atack for 'At Home with Monkey.'

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Sennheiser Momentum True Wireless 4 Review: Great Battery, Smart Design, Tone-Deaf Ad Strategy

Sennheiser Momentum 4 True Wireless Headphones Review: 60-hour Battery Life.

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Inclusive Design: What Braille Bottles Mean for FMCG Brand Innovation

A Portuguese mineral water brand adds braille to its bottles FMCG packaging.

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AI Gets a Seat at the Oscars. The Ad Industry May Be Next in Line.

AI joins the Oscars—what that means for creatives and Cannes Lions.

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Field Notes from Milan Design Week 2025

Grocery as culture - Design as Strategy: Notes from Milan 2025

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Stanley Tucci’s New Tenacious Gin Cocktail Recipe and Tanqueray's New Bottle Design

Here's Stanley Tucci's Tenacious Tanqueray Gin Cocktail Recipe.

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Here's What CMOs Can Learn About Brand Authenticity From Louis Vuitton's Core Values Campaign with Federer and Nadal

What CMOs can learn about brand authenticity from Louis Vuitton's Core Values

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The Gherkin Transfer: Leo Burnett UK Spotlights Fan Rituals in ‘Only at McDonald’s’ Campaign

Leo Burnett debuts Only at McDonald's brand platform.

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Someday: Apple, TBWA\Media Arts Lab & Power of Emotion-Driven Ads With Pedro Pascal

Apple’s Someday, directed by Spike Jonze with TBWA, is a masterclass in story.

CREATIVE

Messi, Marriage, and Marketing: Here's How Adidas Scored a Hat-Trick

Three Stripes Redefined: Adidas’ Messi Campaign Blends Feels with Football.

CREATIVE

Cadbury ‘Made to Share’ by VCCP: Bold Campaign or Well&Truly Borrowed?

Cadbury’s ‘Made to Share’: What happens when big brands borrow small ideas?

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Inside Birkenstock’s Alpine Pop-Up at Les Deux Alpes

Birkenstock opens pop-up at Les Deux Alpes with foot-spa in luxury chalet.

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Here's Why Specsavers Latest OOH Stunt in Edinburgh is a Spectacular Sight

Specsavers Edinburgh OOH tactic a masterclass.

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Dan Cunningham on Relaunching Berghaus' Icons with Liam Gallagher and Why Lidl's Playful Reaction Boosts Both Brands

Liam Gallagher x Berghaus relaunch iconic trango jacket.

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Here's How Hunter & Gather Called Out Major Condiment Brands in First Six-Figure Brand Campaign

Hunter & Gather OOH positions brand’s ketchup and mayo as superior to Heinz.

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Without Studio and BAM Usher in the Women's Power Age with Bold Rebrand

Experience BAM's commitment to 'Power Age' women.

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How Uber Eats is Capitalising on Nostalgia with Seinfeld’s Jason Alexander in Latest "Almost, Almost Anything" Campaign

Uber Eats Latest ad 'Get Almost, Almost Anything' with Jason Alexander

CREATIVE

ASICS' Desk Break Campaign with Brian Cox: How a 15-Minute Movement Can Transform Your Workday and Mental Health

ASICS' Desk Break Campaign with Brian Cox: 15-Minute Movement & Mental Health

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Samuel L. Jackson Warns, “Don’t Be Fooled By Deep Bakes” - Warburtons’ Bread Campaign

Samuel L. Jackson Warns, “Don’t Be Fooled By Deep Bakes” - Warburtons

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Here’s How Visit Oslo’s “Is It Even a City” Campaign Drove Engagement Across Meta and TikTok

How Visit Oslo’s 'Is It Even a City' marketing campaign goes viral on socials.

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Talking Strategy With Taco Bell and Their Latest 'Taco Twosday' Campaign With LeBron James and Jason Sudeikis

Taco Bell CMO discusses $300-400M 'Taco Twosday' campaign.

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LOEWE FW24 Campaign with Daniel Craig and Greta Lee, Leaning into Meme Culture and Lessons in Brand Authencity

Marketing lessons. FW24 LOEWE collection with Daniel Craig and Greta Lee

CREATIVE

TikTok, Rowing Blazers & Agency Awards: Rob Mayhew is The Influencer Adland Didn't See Coming

Rob Mayhew shares why brands & agencies need to meaningfully embrace TikTok.

CREATIVE

This is How R/GA and Fender Struck a Chord in the Metaverse

R/GA x Fender: Stratoverse - An immersive VR/AR music experience

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5 Ways Till Jagla Is Transforming The Streetwear Galaxy

Uncover the disruptive marketing genius of Till Jagla, formerly of Adidas.

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Müller UK & Ireland with VCCP Invite Us To Get The Good Going in Latest 360 Campaign

Müller UK/I with VCCP Invite Us To Get The Good Going in Latest 360 Campaign.

CREATIVE

Pump Fiction: Mother London Marries M&S's Rich Advertising Heritage With Modern Splendour

Pump Fiction. M&S summer ad campaign with Mother London.

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Why ASICS’ New Social Campaign "15 Minute Weight Loss" Is Taking a Weight Off Our Minds

ASICS' "15-Minute Weight Loss" campaign challenges toxic exercise culture.

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Here's How Decathlon's New Identity Will Keep Digital Sales Surging

Decathlon's Digital Evolution: Engaging Next-Gen Through Sport

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Sonic Branding & Audio Emotional Landscapes with Brent van den Elshout

Creative Director Brent van den Elshout on Sound and Sonic Branding.

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If Ron Burgundy Directed Ads: Unpacking Uber Carshare's Bold Australia Campaign

How Bottas & Uber Carshare Dominated Social Media | Advertising Insights

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Here's How British Supermarket Sainsbury's 'Good Food For All' Campaign Will Strengthen Its Market Share

Discover how Sainsbury's leverages creative partnerships and in-house talent.

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Will David Beckham's Stella Artois Endorsement Quench AB InBev's Thirst for Growth?

David Beckham and Stella Artois: A strategic play or a misstep?

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DIAGEO Pioneers a Generational Change in Drinking Habits in Latest Purpose-Led Campaign

DIAGEO Pioneers a Generational Change in Drinking Habits in Latest Purpose-Led

CREATIVE

This is How Cornish Branding Agency Kingdom and Sparrow Rebranded a Challenger Spiced Rum

The creative partnership between Kingdom and Sparrow 8Track Spiced Rum.

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Here's How Butterfly Cannon and Diageo India Created a New Indian Spirit Legacy in 80 Days

Butterfly Cannon & Diageo launch Indian spirits range inspired by tradition.