Let’s be honest—every CMO harbours a not-so-secret ambition: the corner office, the CEO title, the executive washroom key. And in 2025, as the world hurtles ever deeper into an AI-assisted future, the path to that ambition is often paved with tools that nobody wants to openly admit using. Enter AI—specifically, ChatGPT—the corporate equivalent of Ozempic. You see, everyone’s doing it, but, naturally, no one’s talking about it.
In 2025, using AI tools like ChatGPT will be a common, albeit quietly embraced, practice in the boardroom. With ChatGPT, you can cut down on busywork, freeing up your time to lead your brand boldly into the future.
The role of the Chief Marketing Officer has never been more demanding—or more pivotal. With rapid shifts in technology and consumer behaviour, today’s CMOs are tasked with much more than creativity. They need strategic vision, operational skills, and a laser focus on growth. Deloitte's latest research reveals that CMOs must act as growth drivers, innovation catalysts, brand storytellers, and capability builders—all while managing the tactical work that often pulls them away from strategy. Despite two-thirds of CMOs wanting to lead corporate strategy, only 8% are currently doing so.
But time is a finite resource. How can CMOs optimise every minute to focus on what truly matters? This is where AI tools like ChatGPT can make a difference.
With AI reshaping how we work, ChatGPT can help CMOs boost productivity by automating busywork and freeing up time for strategic, high-impact activities.
Here are seven powerful ChatGPT prompts designed to tackle your most time-consuming tasks in minutes—so you can focus on leading your brand into the future.
1. Customer-Centric Journey Exploration
“I want to gain a deeper understanding of our customers’ decision-making journey for [product/service]. Could you map out key moments where our brand can add value? Then, ask me one question that might reveal hidden motivations or subconscious needs of our customers.”
2. Competitive Landscape Advantage
“I’m assessing our competitive landscape for [market or product]. Could you create a framework that evaluates competitor strengths and weaknesses while identifying whitespace opportunities? Please also give me four true or false statements regarding my assumptions about our competitors that I can reflect on to identify potential blind spots.”
3. Elevate Brand Perception Through Emotional Storytelling
I'm seeking to elevate our brand perception specifically among [target audience], focusing on forging a deeper emotional connection. Could you assist in crafting a narrative that authentically reflects our brand’s core values, mission, and unique positioning? The narrative should resonate with [specific audience demographic or psychographic details] and address key pain points or desires they may have."
4. Develop a Sustainable Content Pipeline
“We need a consistent stream of engaging content for [campaign/platform]. Could you help design a content strategy that balances quick wins and long-term initiatives? Then, ask me one question that might uncover any subconscious biases I have about the type of content our audience prefers.”
5. Optimising Budget Allocation for Maximum Impact
“I need to allocate our marketing budget for [quarter/year] in a way that maximises impact. Could you help design a budget allocation model that prioritises high-return initiatives while managing risks? Please provide me with four true or false statements that could challenge my current thinking around our budget priorities and risk tolerance.”
6. Anticipate Market Shifts and Prepare Proactively
“I want to prepare our strategy for potential shifts in [industry/market]. Could you identify upcoming trends and possible disruptors, and suggest proactive measures we can take? Then, ask me one question to help reveal any assumptions I might be making about the market that could limit our readiness to adapt.”
7. Boost Team Productivity and Workflow Efficiency
“I want to improve my team’s productivity while maintaining creativity. Could you suggest workflow optimisations and practices that reduce bottlenecks? Additionally, give me four true or false statements regarding my team’s current workflow that I can use to identify areas for improvement.”
Bonus Prompt: Preparing for a High-Stakes Meeting
“I have an upcoming meeting with the [CEO/CFO] to discuss [marketing initiative or budget]. Could you help me craft key talking points that effectively communicate the value of our marketing efforts? Specifically, I want to:
- Demonstrate the impact of our initiatives on brand growth and ROI.
- Show how these initiatives align with business objectives and contribute to long-term growth.
- Present compelling data and insights that support our strategy and justify the investment.
Please provide suggestions on how to present these points clearly and persuasively, ensuring they resonate with leadership and strengthen our case for marketing.”
These prompts are designed to help CMOs streamline their workload and focus on what truly drives growth. Get in touch and let me know how these prompts work for you—I'd love to hear your story.
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