Strategy

How AI Agents Like OpenAI’s Operator Are Poised to Reshape Brand Strategy and Consumer Loyalty
STRATEGY

How AI Agents Like OpenAI’s Operator Are Poised to Reshape Brand Strategy and Consumer Loyalty

Kelcie Gene Papp
I Read Goldman Sachs' Insights on the Industry impact of Ozempic. Here's My Key Takeway
STRATEGY

I Read Goldman Sachs' Insights on the Industry impact of Ozempic. Here's My Key Takeway

Kelcie Gene Papp
Why Guinness' £52m First Football Sponsorship Deal with the Premier League Is Spot On
STRATEGY

Why Guinness' £52m First Football Sponsorship Deal with the Premier League Is Spot On

Jason Papp
Lucy Hart: Fan-Finity and Why Brands That Build Fandoms Will Dominate the Next Decade
STRATEGY

Lucy Hart: Fan-Finity and Why Brands That Build Fandoms Will Dominate the Next Decade

Lucy Hart
LIONS' Just Released It's Annual State of Creativity: Here's 5 Key Lessons (& Priorities) for CEOs, Brands & Agencies
STRATEGY

LIONS' Just Released It's Annual State of Creativity: Here's 5 Key Lessons (& Priorities) for CEOs, Brands & Agencies

Kelcie Gene Papp
How Brands Can Engage with Instagram’s Hyper-Local Curated Fashion Meme Accounts
STRATEGY

How Brands Can Engage with Instagram’s Hyper-Local Curated Fashion Meme Accounts

Kelcie Gene Papp
VEJA Launches 'Repair Shop' in Paris to Champion Sustainability and Customer Engagement
STRATEGY

VEJA Launches 'Repair Shop' in Paris to Champion Sustainability and Customer Engagement

Jason Papp
The New York Times' Chanelle Kalfas on Brand Strategy, Agencies and Creativity
STRATEGY

The New York Times' Chanelle Kalfas on Brand Strategy, Agencies and Creativity

Jason Papp
Here's Why MPearlRock's First Move with Newly Acquired nutpods Must Be European Expansion
STRATEGY

Here's Why MPearlRock's First Move with Newly Acquired nutpods Must Be European Expansion

Kelcie Gene Papp
Beverage Innovations: Why De-Alcoholised Drinks and Savoury Sips Are Winning
STRATEGY

Beverage Innovations: Why De-Alcoholised Drinks and Savoury Sips Are Winning

Kelcie Gene Papp