Lily Frost

Lily Frost is a London-based creative copywriter and storyteller with a passion for culture, technology, and the stories that connect us. With six years of experience spanning agency and in-house roles, she most recently held the position of Midweight Creative at Rehab Agency, where she blended brand strategy with digital storytelling for global clients.

A regular voice on the intersections of AI, culture, and identity, Frost brings curiosity and clarity to everything she writes.

Lily calls herself a serial hobbyist. In the last few years alone, she's tried surfing, bouldering, longboarding, roller-skating, painting (for the first time since school), writing and performing poetry, learning and forgetting piano pieces, playing chess and clocking more hours on Animal Crossing than she cares to admit.

And like any good hobby-enthusiast, Reddit is Frost's favourite place to learn from people, get inspired by human creativity and occasionally lurk in oddly specific threads.