Lucy Hart

Leading strategy across Good Relations internationally and integration with VCCP planning team for brands like Primark, Krispy Kreme and the rail industry, Lucy has worked in brand building for around 15 years working with multi-award winning agencies and brands.

As a strategist Lucy is fascinated by consumer behaviour, the psychology of minds and decision making and understanding how we can use those insights to devise multi-channel campaigns lead by earned media, reinforced by paid. She has a special interest in influencer marketing and content creators.